Rooted in Africa. Designed for the World.
VanityAside is an African-origin, globally ambitious diversified enterprise operating across agriculture, food production, fresh food retail and distribution, hospitality, travel and tourism. Founded with roots in Zimbabwe, the company is being developed with a clear international outlook.
Rather than building unrelated businesses, VanityAside creates connections between each part of the value chain — agriculture, food, processing, retail, distribution, hospitality, travel and experiences — allowing one business area to support and strengthen another.
To become a globally recognised African enterprise connecting agriculture, food, hospitality and travel through quality products, exceptional services and memorable experiences.
To produce, source, process, distribute and deliver quality products and experiences that create sustainable value for customers, employees, suppliers, communities and investors across Africa and international markets.
Integrated Value Chain
We connect agriculture, food, retail, distribution, hospitality and tourism.
Quality & Freshness
Strong emphasis on freshness, hygiene, quality and responsible handling.
Convenience
Products accessible through both physical outlets and digital channels.
African Origin
Rooted in Zimbabwe and Africa while building for regional and international markets.
Global Ambition
A model designed for cross-border partnerships, expansion and investment.
Diversified Revenue
Multiple business areas reduce dependence on a single business line.
- We produce with purpose.
- We source responsibly.
- We sell with integrity.
- We deliver with convenience.
- We host with care.
- We create experiences worth remembering.
- We take African value to the world.